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Eastwood Consultants Limited

Founded in 2000, Eastwood has been specializing in the provision of Executive Search & General Recruitment within Greater China and Asia Regions. As a search specialist, we provide decision-makers with unparalleled resources to recruit high-performing individuals who capable of delivering immense value to an organization's growth and profitability. Over the years we have been the executive search partner of choice for Fortune 500 companies, multinational corporations, listed companies in Hong Kong and Mainland China as well as Hong Kong based enterprises. Our domain expertise covers:

  • High Fashion & Luxury
  • FMCG & Retail
  • Finance & E-Commerce
  • Manufacturing & Sourcing

  • Our goal is to be the best search firm in the Regions. We have a record of success in recruiting middle to senior management level positions located in Hong Kong, PRC and in Asia. Our edge builds on our expertise to the industries and strong business acumens. We are proud of our high standard of professionalism, continuous delivery of quality services and long term stay-close relationship with the clients.

    Senior Regional Brand Manager, (Over $1M) (DT17009)
    Our Ref. No.: DT17009
    Job Post Date: 2/14/2017

    Job Description:

    Our client is a global leader in the Food and Beverage industry. It has a strong brand identity of innovative, good quality and social responsible. To cope with the rapid expansion, they are seeking for a Senior Brand Manager to join the Regional Marketing team.


    • Responsible to develop and implement a holistic regional marketing strategy for associated brand and products.
    • Work closely with stakeholders to develop product offerings and marketing initiatives which appeal to customers and consistence with the brand.
    • Prepare go-to-market calendar that includes product market test, product launch and optimized. Build innovation pipeline of 1-3 years and develop region-specific marketing program.
    • Lead cross-functional team to develop brand marketing initiatives from concept through commercialization and launch. Supervise day to day brand activities including forecasting; budget tracking; consumption analysis.
    • Establishes timelines and process for regional marketing calendar to ensure timely execution of programs.
    • Strengthen brand positioning through the understanding of consumer insights.
    • Creates marketing programs to support growth strategies and profitability targets. Manages the brand P&L through category and budget management.
    • Work with R&D and other cross functional teams on product development.
    • Manage relationships with business partners, internal and external teams, creative agencies and vendors to develop integrated marketing communications materials.


    • University Graduate in Marketing or related disciplines.
    • Minimum 10 years relevant experience in marketing or product management for Asia Pacific market. Experience in food and beverage sector is highly preferable.
    • Experience in managing external agencies and business partners.
    • Able to work in matrix environment is a must.
    • Independent, able to collaborate cross functionally and be a strong team player.
    • Excellent communication skills, analytical skills and creative.
    • Willing to travel.
    • Native or close-native English speaker. Proficient in Mandarin is an advantage.

    Reply Information:

    Eastwood Consultants Limited
    Suites 1404 & 1406, Leighton Centre
    77 Leighton Road
    Causeway Bay
    Hong Kong


    Tel: 852 2203-4021
    Fax: 852 2403-6022

    Please quote our reference number in your application

    Personal information is collected and used for the purposes of recruitment only. We use your personal information to contact you for the position you apply and/or for the vacancy that matches with your profile.

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